- The Leading Sales Management Platform (2023)

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Ambition’s downloadable scorecard templates come with built-in formulas, KPI examples, and a KPI calculator that shows you the exact number of activities and objectives your reps need to complete on a daily or weekly basis in order to hit weekly and monthly objectives. Download a free scorecard template (or two!) to help your reps stay on track to build pipeline, smash quotas, and consistently hit their targets. - The Leading Sales Management Platform (1)

Scorecard Template: BAMS

This scorecard shows the exact numbers BAMS reps need to hit.


Account Executive Scorecard

Keep your AEs on track to hit their numbers with this customized scorecard.


(Video) Ambition: Sales Management and Operations Software

Scorecard Template: FreightWaves

See how FreightWaves sales leaders use scorecards to hold their reps accountable to goals.


BDR Scorecard

Set accurate benchmarks for your BDRs and get visibility into their performance.


Mid-Market Inside Sales Rep Scorecard

Turn daily activities into trackable metrics for your ISRs.


Customer Success Scorecard

Are your CSMs doing the right activities, right now, that will lead to the results you want?


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Scorecard Template: ZipWhip

Download and use ZipWhip's scorecard for your own Account Execs today!


Scorecard Template: Toast

Steal Toast's sales scorecard template and tailor it to your team!

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Xactly Scorecard Template

Turn your reps’ daily activities into meetings booked with Xactly’s proven formula.

(Video) The State of Sales Performance Management Software


Sales Manager Scorecard

Wondering where to focus your time as a manager? See (and measure!) the activities that matter most.


Scorecard Template: Atlanta Braves

See the exact ticket sales and revenue goals that Braves reps need to hit!


Scorecards map out the activities reps need to complete day in and day out to meet key targets on time. They help you set specific, achievable goals for reps, so everyone has clarity and visibility into exactly what they need to do—keeping accountability top of mind and motivating reps to work toward ideal activity types. Your reps will know they need to reach 100 points each day to stay on track, and they’ll be able to see how their points are weighted in order to reach their goals faster and prioritize sales activity.

Activities can be weighted based on each team’s specific goals and objectives. With the ability to customize different activities and metrics per role, you’re able to prioritize the activities that are most important for your people. This helps you and your team align clearly on expectations, drives accountability, and encourages lasting behavior change.

Managing with Leading and Lagging KPIs

Managing and motivating an entire team can become a frustrating process if you’re not using the right measurement tools. Sales is very much a numbers game, and employee scorecard templates are invaluable tools for keeping track of your team’s individual achievements, visualizing your sales process, recognizing your best salespeople, identifying coaching opportunities, and inspiring growth. Our network of sales leaders has created, tested, and put these scorecards into practice to help their teams hit and exceed goals. Download one of their proven templates, customize it for your team, and start tracking your progress.

Sales rep scorecards allow you to weight activities by points and score reps on what they accomplish. Scorecards give your people a clear path to success by breaking down quotas into daily or weekly activities and objectives such as calls, emails, or booked meetings. This way, your reps know exactly what they need to do to hit their number and which behaviors matter most. Plus, you’ll have clear visibility into who’s on track and who needs coaching as you’re creating a system of accountability.

One of the biggest benefits of using a sales scorecard template is that the scorecards are broken into leading KPIs (activities) and lagging KPIs (objectives). Managers have the capability to control the leading KPIs that will ultimately lead to the objectives and results (lagging). When you stay on track with the leading KPIs on a daily basis, you are much more likely to stay on track to hit your quota or target.

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Not All Sales Activity is Created Equal

Our curated collection of ready-to-use sales scorecard templates includes useful, built-in formulas like our KPI calculator that show you the exact number of activities your reps need to complete on a daily basis in order to hit weekly and monthly objectives. But not all activities are equal in weight. Depending on the nature of your employee scorecard template needs, calls might be more valuable than emails. That’s why each scorecard template has the functionality to weight the activities that matter most to your team.

Our built-in formulas will automatically calculate a daily or weekly activity score where reps strive to hit 100. They may go over on some activities and under on others, but every activity completed goes into the score and is weighted based on how impactful it is.

Ambition syncs all of these activities from your full tech stack, and everything is calculated automatically via integrations. If you don’t have Ambition, using a manual scorecard template is a great starting point to help you develop a proof of concept around gamification and scoring.

Sales Objective Scorecard Templates

Daily and weekly activities should always lead to weekly, monthly, or quarterly outputs, that’s why our objective scorecards conveniently display all of these metrics for weighing and identifying. Every week or month, your reps will work toward earning 100% on your objective scorecard. When they reach 100 for activity, but are still light on certain objectives like talk time or meetings set, they can go above and beyond the 100 activity score to ensure they land with a 100 on objectives.

Sales Scorecard Templates From Real Sales Managers

Over 3,000 sales managers use Ambition to power their sales scorecards. Each of these templates come directly from one of those real managers to show how they manage activity and objectives successfully for their teams. Each of our sales scorecard templates provides a unique look into the sales leader’s specialized processes, allowing you to pick and choose which format works best for you and your team. Download your own scorecard template today, and put it to work for you and your team!

Sales scorecards give managers visibility into how reps are tracking toward their goals and enable them to offer more effective, real-time coaching. In a work-from-anywhere world, this kind of insight allows leaders to better understand where their people stand on hitting both team and organization-wide targets. Whether you work from home or in an office with your teams, scorecards give you the high-level visibility you need to make more sales and win big.

How Scorecard Templates Improve Coaching Moments

With optimized visibility into their reps’ daily, weekly, and monthly tasks, managers can spot coaching opportunities instantly and course-correct with reps in real time. If a manager notices that their rep hasn’t hit that week’s activity targets, they can either check in with their rep immediately or use 1:1 coaching time to better understand what’s getting in the way. A rep or employee scorecard template informs coaching, as managers can easily access, refer to, or review scorecard progress in real time with their reps. Want to improve your coaching beyond scorecards and save 7+ hours/week? Check out a sales coaching plan template.

Creating a sales scorecard template of your own is easy if you can do some basic math and already know which metrics and benchmarks you want to score your sales reps on. Oftentimes, the hardest part is identifying the exact activities and objectives that you want to use. Here are the 3 basic steps for creating a scorecard template for your team.

  1. Identify your revenue goal or overarching “big goal.”
    For this example, let’s say your Account Executive team needs to close $1M in revenue for the month. You may decide to divide that larger number by your average deal size value to determine how many deals by volume you will need to close. Let’s use $70,000 as the average deal size. This means you will need to close 14 deals for the month. You will use that as your target to work “backwards from” to set the smaller objectives that get to that goal. Most teams have “big goals” or targets based either on incremental increases from the year prior or a number set by the executive team or board. Once you have this target, you can move forward to setting the objectives and activities for your scorecard template.

  2. Identify your objectives, then benchmark and weight them
    If you identified that your team needs to close 14 deals in the first step, you’ll need to identify the objectives that contribute to that goal. Common examples are demos held, qualified opportunities created, and pipeline dollars generated. If you determine that demos held and qualified opportunities are the 2 primary objectives (ideally you come up with 2-3 objectives), you will want to use some historical data to identify benchmarks and weighting. Pull historical reporting to identify how many demos last year turned into qualified opportunities and then how many qualified opportunities turned into closed won deals. If historically, your team closes 30% of opportunities, you’ll need to generate roughly 47 opportunities for the month to make sure they can close 14. Then look to see how many demos historically convert to opportunities to get your benchmark for how many demos get you to 14 opportunities. You may decide to weight the 2 metrics (demos and opportunities) equally, or you may decide that opportunities are weighted higher because they are more valuable.

  3. Identify the activities that lead to the objectives
    Common activities that lead to those objectives are calls, emails, social media connections, sms, demos set, and more. You can use the same “historical conversion rates” concept above to see how many calls typically yield a demo set and get your activity benchmarks for your card. Still confused or need some inspiration? Check out our Goal: Meetings Set template to practice walking through it yourself!

How can I create my own sales scorecard template?

Download a free sales scorecard template and use it as a framework to build out your own personalized scorecard. You can copy, save, and edit any sales scorecard template to customize it for your team. This way, you can still utilize the included built-in formulas like our KPI calculator that allows you to see the number of activities your reps need to complete on a daily basis to hit weekly, monthly, or quarterly objectives. Because our templates account for different weights of activities—calls might garner your reps more points than emails, for example—you can assess and encourage the activities that matter most to your team.

We often hear that sales managers don’t know where to start when it comes to turning activities into benchmarked metrics on scorecards, but you can input your historical data into the KPI calculator in your sales scorecard template and utilize it to determine benchmarks for launching your activity and objective scorecards.

Once you’ve determined activity and objective targets, they can be set (and weighted!) in the scorecard template. If reps complete their daily activity targets, they'll get 100% on their activity scorecards. If they hit their targets on their weekly or monthly objective scorecards, they'll get 100% on their objective scorecards. If historical performance stays consistent or improves with coaching, you're on track to meet your goals!

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What is Ambition platform? ›

Ambition is the only tool that combines sales gamification, coaching orchestration, and performance intelligence in one platform.

Who owns Ambition? ›

Ambitions is an American drama television series created by Jamey Giddens and Will Packer, and executive produced by Will Packer Productions and Lionsgate Television.
Ambitions (TV series)
Original releaseJune 18 – December 17, 2019
16 more rows

What is ambition gamification? ›

Ambition is industry-leading coaching & gamification software for the world's smartest sales teams. Whether you're across the sales floor or across the globe, get the tools you need to coach your teams, motivate performance, and hold reps accountable. More Details.

How many employees does Ambition have? ›

After extensive research and analysis, Zippia's data science team found that: Ambition has 50 employees. 59% of Ambition employees are women, while 41% are men. The most common ethnicity at Ambition is White (58%).

Why is ambition good? ›

Ambition helps us achieve goals

Then achieving them takes patience, perseverance, and continued hard work. This means many people give up before the finish line. But ambition provides the internal drive that can help work toward long-term goals — and continue to set new goals once you've achieved initial success.

Where is Ambition company headquarters? ›

Where is Ambition 's headquarters? Ambition is located in Chattanooga, Tennessee, United States .

How did Ambitions end? ›

Let's start at the end, with the episode's most tragic twist: Shortly after Rondell turned away the bodyguard Stephanie paid to keep her safe, good ol' Evan Sr. was gunned down by an unidentified assailant — and on the night he planned to propose to Luelene, no less!

What is sales ambition? ›

Ambition Sales Management Platform. Ambition is a sales management platform that syncs every sales department, data source, and performance metric together into one easy system. Ambition provides clarity and shows real-time performance analytics for entire sales organizations.

Who is Ambition company? ›

The Ambition Company is a premier boutique consulting firm. Our clients are leaders and teams who want to harness the power that comes from unshakeable confidence, incredible competitive energy, and a "get it done" discipline. We make ambitions happen.

How can ambition be negative? ›

Ambition as a negative quality has the following characteristics: excessive degree of manifestation; low awareness and inability to control ambition; obstacle in the development of personality and interpersonal relationships; dependency on others; negative emotional background; psychosomatic diseases.

Why do ambitious employees quit? ›

The reason people leave is because they've lost their commitment to their manager, their team, or their company, says Cote. “Leaders tend to be so laser-focused on tasks, skills, and priorities that they forget about the importance of culture,” she says.

Is ambition a leadership quality? ›

Ambition fuels creativity, design thinking, and an entrepreneurial spirit, and is therefore a powerful leadership quality. Ambitious leaders are focused on performance because they continuously want to reach higher levels for themselves and their companies.

Is ambition a positive quality? ›

Ambition drives them to advance and accomplish their goals. Well-aimed and supported by values, ambition reflects a healthy self-esteem and higher power of abstraction and visualization of the future. Ambitious people have a gleam in their eyes as they approach their goals.

What is the cost of ambition? ›

As Oscar Wilde so eloquently explained, “Our ambition should be to rule ourselves, the true kingdom for each one of us; and true progress is to know more, and be more, and to do more.” The true cost of ambition is risking who you were in pursuit of what you can become. It's worth it.

Is ambition positive or negative? ›

Ambition is a positive trait and it pushes you to achieve your goals, without ambition nothing would ever get done. It is ambition that drives and pushes individuals to accomplish their goals, ambition is a much more positive trait than negative without it nothing positive would ever get done.

How do you work on ambition? ›

How to become more ambitious
  1. Find your motivation. Why do you want to be more ambitious? ...
  2. Set goals. Ambitious people use the SMART method to set their goals, which helps them succeed. ...
  3. Get to work. Identifying your motivators and setting ambitious goals can take time. ...
  4. Invest in yourself. ...
  5. Improve your focus and concentration.
Oct 7, 2022

Is AmbitionBox owned by Naukri? ›

Info Edge (India), the parent company of online recruitment portal, today said it has brought AmbitionBox under its fold.

Is Hexagon capability Center India a product based company? ›

HCCI has product teams that work on product portfolios for PPM, Safety & Infrastructure, Geospatial, Geosystems, Mining, Manufacturing Intelligence, and Positioning Intelligence. In addition, HCCI has dedicated services teams that provide implementation services for PPM and SI customers worldwide.

Has Ambition been Cancelled? ›

Season One Ratings

The first season of Ambitions on OWN averaged a 0.15 rating in the 18-49 demographic with 716,000 viewers. Learn how Ambitions stacks up against the other OWN TV shows. Ambitions has been cancelled so, there won't be a second season. Could it return someday?

Is Ambitions coming back on OWN? ›

More Stories By Denise

UPDATED with OWN statement: Ambitions will not return for a second season on OWN. Robin Givens, who stars as Stephanie Carlisle Lancaster on the series, revealed the news on Instagram.

Who created Ambitions? ›

Executive producers Will Packer and Jamey Giddens discuss the creation of their new soapy drama series, Ambitions.

What are the 4 types of sales? ›

The four types of selling
  • Transactional selling.
  • Solution selling.
  • Consultative selling.
  • Provocative selling.

What are the 3 types of sales? ›

B2B sales (business-to-business sales) B2C sales (business-to-consumer sales) Enterprise sales.

What are the 3 most important things in sales? ›

So, what does it take to be successful in sales? Being successful in sales and learning how to become better at sales boils down to 3 things: empathy, a genuine desire to help, and persistence.

Is AmbitionBox anonymous? ›

Because your anonymity on AmbitionBox is important, your Profile may not include or link to information about company reviews, interview questions and answers, interview advice, interview tips, salary information and the like, which you submit to AmbitionBox, depending on visibility settings you may choose.

What is an example of ambition? ›

Continuously planning and setting specific goals to keep them focused. Staying motivated to achieve their goals and desire for self-actualization. Only being satisfied with themselves when they reach their goals. Competitively working alongside others, but for the sake of growth and success.

How does ambition differ from greed? ›

Simply put, ambition serves a purpose while greed is self-serving.

Why are ambitious people unhappy? ›

So why are they less satisfied than their laid-back counterparts? They tend to set unrealistic goals—like winning the Nobel Prize—and then feel defeated if they don't reach them, explains Michael Cunningham, Ph. D., a psychologist and professor at the University of Louisville.

Does ambition lead to corruption? ›

Ambition is corrupting because it leads people to hurt and destroy others on their personal path for power. We would argue that ambition causes people to commit wrongdoings and that people with ambition would do whatever it takes to get power. Macbeth and especially Lady Macbeth's need for power is driven by ambition.

Does ambition cause anxiety? ›

According to Johnson, high extrinsic ambition can contribute to anxiety and depression, and can lead to worse health outcomes in people with bipolar disorder. In contrast, people with high intrinsic ambition tend to be happier.

How much does gamify cost? ›

Gamification software is usually priced per user, therefore costs may vary. Prices per user may range from $30 to $70 per month. Some vendors offer a free version of their software that will allow a limited number of users. Many vendors require you to contact them for exact pricing.

What is sales gamification software? ›

Sales gamification software, also called sales competition or sales contest software, allows sales managers to monitor and influence sales performance through competitions, games, and competitive rankings displays. The aim is to motivate salespeople to sell more within a given time frame.

What are three elements of gamification? ›

Gamification is the application of game-playing elements to another type of activity. Common gamification elements include points, timers, badges, and leaderboards.

What is the meaning of the word ambition? ›

: an eager desire for social standing, fame, or power. : desire to achieve a particular goal : aspiration. : the particular goal of ambition.

What does ambition look like? ›

What is ambition? For most people, ambition isn't about achieving massive wealth, fame, power, or influence. Rather, it's about doing whatever they can to achieve their own version of success. The idea is to work hard and focus on the life you want to build.

How do you answer what is your ambition? ›

How to answer "What is your ambition in life?"
  • Consider your goals. ...
  • Determine room for growth. ...
  • Keep it relevant to the position. ...
  • Answer honestly. ...
  • Incorporate your enthusiasm for the position.
Dec 14, 2021

Is Ambition good or harmful? ›

Ambition is a natural, healthy aspect of being a leader. Your innate desires to perform at your best, to grow and become better, and to achieve rewards from your efforts, all reflect your unique identities. These desires can be instructive if you study and harness them.

Does ambition have a negative connotation? ›

When I thought of the word ambitious, it was associated with negative terms like greedy; ruthless; uncaring; arrogant and self-interested.

What is a good example of ambition? ›

To take on new challenges – An ambitious person is always looking for ways to challenge themselves. Examples of new challenges you could take on in your life include learning a new skill, taking on a new hobby, or traveling to new places.

Who is the most ambitious person? ›

Most ambitious characters
RankAverage ratingName
195.8Don Quijote (Don Quixote)
295.2Ziggy Sobotka (The Wire)
394.1SpongeBob SquarePants (SpongeBob SquarePants)
493.8Naruto Uzumaki (Naruto)
21 more rows
Dec 2, 2022

Why is ambition important in leadership? ›

Ambitious leaders desire increased influence and promotion in the organizational hierarchy. Highly ambitious leaders strive towards challenging goals, achieving success for themselves and the organization.

What are the two types of ambition? ›

  • Type 1 Ambition: craves activity and feasts at the buffet of appealing opportunities that success creates (Crichton)
  • Type 2 Ambition: craves simplicity and autonomy, and sees success as a source of leverage to reduce stressful obligations (Grisham)
Nov 9, 2022

Why is ambition a tragic flaw? ›

Macbeth's ambition causes him risk everything to become king and he eventually loses everything instead. Macbeth's tragic flaw is ambition because it causes him to lose sight of what is important and eventually driving him crazy which causes his fall in the …show more content…

Why should I hire you? ›

Your skills and qualifications. If you can prove that you've got all the skills that the company is looking for in a candidate, you'll have effectively answered the question. Your passion and motivation. You can highlight how good of a company fit you'd be and how much you love working in your field or industry.

Why do you want to join this company? ›

I see this opportunity as a way to contribute to an exciting/forward-thinking/fast-moving company/industry, and I feel I can do so by/with my …” “I feel my skills are particularly well-suited to this position because …” “I believe I have the type of knowledge to succeed in this role and at the company because …”

What to say when asked to describe yourself in 3 words? ›

According to Welch, one way to impress a hiring manager is to make sure that one of your three words articulately explains your personality. She says words like “resilient,” “kind” and “unrelentingly honest” are all good examples of this. “I had one applicant describe herself as a 'work in progress,'” says Welch.


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